ATRIC23︎ Conceptual Digital Campaign


︎︎︎ Motion, 3D
︎︎︎ Personal
Adidas Original released their new ATRIC23 shoes. They’re based on influences from the 90s and early 2000s designs that were originally inspired by water sports.

The goal behind the campaign is to highlight the new shoes that references those influences. The concept is about immersing yourself into a new aquatic alien planet, ATRIC23.